Unique Traditions, New England Heritage

This is a little project I have been working on for a few months now and comes from a childhood dream I once had to have my own apparel company.

Today, I am happy to introduce the world to Elden Wareham.

Elden was my father’s father, a tall and quiet grocer who spent most of his post-war life running a grocery store in a small New Hampshire hamlet around a lake.

Mr. Wareham was my mother’s father, a social and outgoing mechanical engineer who worked in Cambridge post-war while living in an increasingly affluent North Shore town.

Elden Wareham is an amalgamation of these two backgrounds, and all the other backgrounds and histories that can be experienced in New England.